Willie's Cacao Pure Gold is an extraordinarily smooth 100% cacao chocolate with no added sugar, crafted from fine Sur del Lago cacao beans known for their silky, nutty notes. Made in small batches using traditional bean-to-bar methods, this artisan chocolate is slow-roasted at low temperatures over up to 21 days to preserve the pure, natural flavours—unlike industrial chocolate that sacrifices quality for speed. Free from vanilla, lecithin, dairy, soya, gluten, and palm oil, it’s a clean, vegan chocolate experience for purists and connoisseurs alike.

Founded by Willie Harcourt-Cooze, a cacao farmer and pioneer of the UK’s first artisan bean-to-bar chocolate factory, Willie’s Cacao is committed to ethical sourcing through Direct Trade. Willie pays a premium above Fair Trade prices, ensuring farmers are fairly compensated. His passion for high-quality, transparent chocolate production has redefined how people around the world view chocolate.

100% cacao chocolate made with pure Sur del Lago cacao from south of Lake Maracaibo in Venezuela. Smooth and nutty. With no added sugar or dairy, it is packed full of antioxidants. It is the perfect feel-good, healthy treat. Every step is designed to make pure, beautiful flavours. Pure Gold is conched at low temperatures for about 21 days to remove any acidity while preserving the charismatic nutty notes. Industrial chocolate is made in a few hours. Pure Flavours. Pure Pleasure. ONLY NATURAL INGREDIENTS: CACAO. Cocoa solids: 100% minimum. Enjoy as a snack or dessert. Store in a cool, dry place.