Logos That Last: How to Create Iconic Visual Branding by Allan Peters | Hardcover

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. This landmark guide by award-winning graphic designer Allan Peters distills over two decades of experience designing for top brands like Google, Amazon, Disney, Target, and Nike.

Winner of the 2023 American Graphic Design Award for Book Design and recognized by Adobe.com as a top book for graphic designers, Peters shares his unique creative process for the first time. Discover how to build strong client relationships, cultivate consistency, and enhance productivity.

Key Features:

• Detailed case studies from concept to completion.
• Tips for transforming good ideas into great logos.
• Strategies for extending a logo into a dynamic brand system.
• Advice for turning passion into a profession.

Specifications:

• Author: Allan Peters
• Binding: Hardcover
• Pages: 208
• Language: English
• Dimensions: 22.1 x 2.03 x 25.65 cm
• Weight: 294 g
• Release Date: 2023-11-09
• ISBN-10: 0760383170
• ISBN-13: 978-0760383179
• EAN: 9780760383179

With Logos That Last, discover how to create inventive, thoughtful, and enduring logos using Peters’s hands-on, step-by-step process.